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Swissness Communication and its Impact on Consumer-Brand Relationships

Bruhn, Manfred and Batt, Verena. (2015) Swissness Communication and its Impact on Consumer-Brand Relationships. Die Unternehmung, 69 (3). pp. 116-131.

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Official URL: http://edoc.unibas.ch/40289/

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing und Unternehmensf├╝hrung (Bruhn)
UniBasel Contributors:Bruhn, Manfred and Batt, Verena
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Nomos
ISSN:0042-059x
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:30 Jun 2016 11:00
Deposited On:03 Jun 2016 09:11

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