Bruhn, Manfred and Batt, Verena. (2015) Swissness Communication and its Impact on Consumer-Brand Relationships. Die Unternehmung, 69 (3). pp. 116-131.
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Official URL: http://edoc.unibas.ch/40289/
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred and Batt, Verena |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Nomos |
| ISSN: | 0042-059x |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Last Modified: | 30 Jun 2016 11:00 |
| Deposited On: | 03 Jun 2016 09:11 |
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