Reutner, Leonie and Wänke, Michaela. (2011) The construal of brand extensions: The effects of abstract vs. concrete mindsets on product judgement and evaluation. In: European advances in consumer research, Vol. 9. Duluth, Minn., pp. 574-575.
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Official URL: http://edoc.unibas.ch/dok/A6381831
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke) |
|---|---|
| UniBasel Contributors: | Reutner, Leonie |
| Item Type: | Conference or Workshop Item, refereed |
| Conference or workshop item Subtype: | Conference Paper |
| Publisher: | Association for Consumer Research |
| Note: | Publication type according to Uni Basel Research Database: Conference paper |
| Last Modified: | 03 Jul 2015 08:53 |
| Deposited On: | 03 Jul 2015 08:53 |
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