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Examining the recent developments in services marketing research

Bruhn, Manfred and Mayer-Vorfelder, Matthias and Maier, Alexander. (2012) Examining the recent developments in services marketing research. Der Markt : international journal of marketing, Vol. 51, H. 1. pp. 37-48.

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Official URL: http://edoc.unibas.ch/dok/A6043834

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing und Unternehmensf├╝hrung (Bruhn)
UniBasel Contributors:Bruhn, Manfred and Mayer-Vorfelder, Matthias and Maier, Alexander
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:Springer
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:01 Mar 2013 11:13
Deposited On:01 Mar 2013 11:09

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