"Image" as an Instrument of Urban Management

Kampschulte, Andrea. (1999) "Image" as an Instrument of Urban Management. Geographica Helvetica, 54 (4). pp. 229-241.

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Official URL: http://edoc.unibas.ch/dok/A2076031

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Globalization and competition between cities require a new kind of planning policy. An urban development policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city». Therefore, urban marketing is not only a public relations campaign to attract tourists and investors, but a market oriented urban development policy. This should take into account the interests and needs of all of the city's customers. All target groups should take an active part in a common vision of the future development of Basle. Regarding this, the image analysis identifies a need for action. In the perception of many people Basle lacks a clear profile. Important image factors show weaknesses, and group-specific needs are partly neglected. Especially the identification with the city and a target-oriented marketing of specific attractions should be specifically promoted.
Faculties and Departments:05 Faculty of Science > Departement Umweltwissenschaften > Geowissenschaften > Humangeographie / Stadt- und Regionalforschung (Schneider-Sliwa)
UniBasel Contributors:Kampschulte, Andrea
Item Type:Article
Article Subtype:Research Article
Publisher:Verband Geographie Schweiz
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:13 Dec 2017 07:43
Deposited On:14 Sep 2012 07:06

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