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"So let's talk. Let's chat. Let's start a dialogue" : an analysis of the conversation metaphor employed in Clinton's and Obama's YouTube campaign clips

Duman, Steve and Locher, Miriam A.. (2008) "So let's talk. Let's chat. Let's start a dialogue" : an analysis of the conversation metaphor employed in Clinton's and Obama's YouTube campaign clips. Multilingua, Vol. 27, H. 3. pp. 193-230.

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Abstract

This paper examines how two American presidential candidates, Barack Obama and Hillary Clinton, make use of a video exchange is conversation metaphor on YouTube, a chann^el of communication that allows the exchange of video clips on the Internet. It is argued that the politicians exploit the metaphor for its connotations of creating involvement and closeness and its potential as a persuasive strategy. They are, however, also restricted by the video exchange is conversation metaphor: since the metaphor entails alternating speaker roles, the willingness of the addressee to engage in the exchange and to personally bond, the candidates have to construct a viewer identity and a candidate identity that matches the framework of the metaphor. In addition, the influence of the medium You-Tube on the linguistic presentation is discussed in a close reading of the video clips, its main restrictions being currency (topicality and coherence), as well as asynchronicity, which results in a pseudo-dialogic character of the exchange.
Faculties and Departments:04 Faculty of Humanities and Social Sciences > Departement Sprach- und Literaturwissenschaften > Fachbereich Englische Sprach- und Literaturwissenschaft > English Linguistics (Locher)
UniBasel Contributors:Locher, Miriam A.
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:Mouton de Gruyter
ISSN:0167-8507
Note:Publication type according to Uni Basel Research Database: Journal article
Language:English
Identification Number:
Last Modified:31 Dec 2015 10:46
Deposited On:22 Mar 2012 13:59

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