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Artificial neural networks, classification trees and regression : which method for which customer?

Linder, R. and Geier, J. and Kölliker, M.. (2004) Artificial neural networks, classification trees and regression : which method for which customer? Journal of database marketing & consumer strategy marketing, Vol. 11, no. 4. pp. 344-356.

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Official URL: http://edoc.unibas.ch/dok/A5251441

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Faculties and Departments:05 Faculty of Science > Departement Umweltwissenschaften > Ehemalige Einheiten Umweltwissenschaften > Verhaltensevolution (Kölliker)
UniBasel Contributors:Kölliker, Mathias
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:Palgrave Macmillan
ISSN:1741-2439
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:22 Mar 2012 14:27
Deposited On:22 Mar 2012 13:58

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