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Items where Author is "Meffert, Heribert"

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Book

Meffert, Heribert and Bruhn, Manfred and Hadwich, Karsten. (2015) Dienstleistungsmarketing : Grundlagen – Konzepte – Methoden. Lehrbuch . Wiesbaden.

Bruhn, Manfred and Meffert, Heribert. (2009) Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden. Meffert Marketing Edition. Wiesbaden.

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