Items where Author is "Braun, Corina"
Jump to: 2016 Number of items: 2. 2016Braun, Corina and Batt, Verena and Bruhn, Manfred and Hadwich, Karsten. (2016) Differentiating Customer Engaging Behavior by Targeting Benefits - An Empirical Study. Journal of Consumer Marketing, 33 (7). pp. 528-538. Bruhn, Manfred and Braun, Corina. (2016) The Service Transformation Process: A Research Agenda in the Customer Orientation Interface. Marketing – Zeitschrift für Forschung und Praxis, 38 (1). pp. 5-21. |
