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Items where Author is "Bognar, Michel"

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Jump to: December 2011
Number of items: 1.

December 2011

Bruhn, Manfred and Batt, Verena and Bognar, Michel. (2011) Der Einsatz der Online- und Offlinekommunikation und deren Wirkung auf markenbezogene Grössen. Entwicklung und Überprüfung eines Untersuchungsmodells am Beispiel einer Konsumgütermarke. Der Markt : international journal of marketing, 50 (4). pp. 233-247.

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