Bless, Herbert and Greifeneder, Rainer. (2009) Brands and successful brand extensions: A social psychology perspective on economic questions. In: The social psychology of consumer behaviour. New York, pp. 109-130.
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Official URL: http://edoc.unibas.ch/48804/
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Society & Choice > Sozialpsychologie (Greifeneder) |
|---|---|
| UniBasel Contributors: | Greifeneder, Rainer |
| Item Type: | Book Section, refereed |
| Book Section Subtype: | Further Contribution in a Book |
| Publisher: | Psychology Press |
| ISBN: | 978-1-84169-498-6 |
| Series Name: | Frontiers of social psychology |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 16 Nov 2017 15:02 |
| Deposited On: | 16 Nov 2017 15:02 |
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