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Items where Author is "Uebelhart, Muriel"

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Uebelhart, Muriel. Crossmedia-Werbestrategien : eine theoretische und empirische Analyse der Verknüpfung von klassischen und neuen Medien anhand von Anzeigenwerbung in Schweizer Zeitschriften und Websites der analysierten Unternehmungen. 2009, Doctoral Thesis, University of Basel, Faculty of Humanities and Social Sciences.

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