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Items where Author is "Mayer-Vorfelder, Matthias"

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Jump to: 2012 | 1 January 2011
Number of items: 2.

2012

Bruhn, Manfred and Mayer-Vorfelder, Matthias and Maier, Alexander. (2012) Examining the recent developments in services marketing research. Der Markt : international journal of marketing, Vol. 51, H. 1. pp. 37-48.

1 January 2011

Bruhn, Manfred and Mayer-Vorfelder, Matthias. (2011) Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde. WWZ Discussion Papers, 2011 (01).

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