Items where Author is "Kuschmann, Thorsten"
Jump to: 2007 Number of items: 1. 2007Greifeneder, Rainer and Bless, Herbert and Kuschmann, Thorsten. (2007) Extending the brand image on new products: The facilitative effect of happy mood states. Journal of Consumer Behavior, 6 (1). pp. 19-31. |