Items where Author is "Florack, A."
Number of items: 2. 2010Florack, A. and Friese, M. and Scarabis, M.. (2010) Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of consumer psychology, Vol. 20, H. 2. pp. 193-204. 2007Wänke, M. and Florack, A.. (2007) Markenmanagement. In: Wirtschaftspsychologie. Heidelberg, pp. 107-126. |