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Items where Author is "Florack, A."

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Group by: Date | Item Type | Refereed
Jump to: 2010 | 2007
Number of items: 2.

2010

Florack, A. and Friese, M. and Scarabis, M.. (2010) Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of consumer psychology, Vol. 20, H. 2. pp. 193-204.

2007

Wänke, M. and Florack, A.. (2007) Markenmanagement. In: Wirtschaftspsychologie. Heidelberg, pp. 107-126.

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