Bruhn, Manfred and Schoenmüller, Verena and Schäfer, Daniela. (2012) Are social media replacing traditional media in terms of brand equity creation? Management research news, Vol. 35, H. 9. pp. 770-790.
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Official URL: http://edoc.unibas.ch/dok/A6043841
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred and Schoenmüller, Verena and Schäfer, Daniela |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | MCB University Press |
| ISSN: | 0140-9174 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Last Modified: | 01 Mar 2013 11:13 |
| Deposited On: | 01 Mar 2013 11:09 |
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