Color similarity in visual search

Reijnen, E. and Wallach, D. and Stöcklin, M. and Kassuba, T. and Opwis, K.. (2007) Color similarity in visual search. Swiss journal of psychology, Vol. 66, Nr. 4. pp. 191-199.

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Official URL: http://edoc.unibas.ch/dok/A5248953

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In the present study, we investigated the role of phenomenologically perceived color differences between stimuli in determining visual search efficiency. We contrasted this with predictions based on the categorical color status, as proposed by Wolfe's Guided Search 2 model. We first asked participants to rate the color similarity of each pair of stimuli (pairwise comparison). The results were combined using multidimensional scaling to produce a similarity metric, which was subsequently used to define stimulus similarities for two visual search experiments. The results demonstrate that the time required by participants to find a target is more adequately explained by the perceived similarity of colors than by color categories.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Forschungsbereich Persönlichkeits- und Entwicklungspsychologie > Allgemeine Psychologie und Methodologie (Opwis)
UniBasel Contributors:Opwis, Klaus
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Hans Huber
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:22 Mar 2012 14:24
Deposited On:22 Mar 2012 13:43

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