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Designing product listing pages : effects on sales and users' cognitive workload

Schmutz, P. and Roth, S. P. and Seckler, M. and Opwis, K.. (2010) Designing product listing pages : effects on sales and users' cognitive workload. International journal of human-computer studies, Vol. 68, H. 7. pp. 423-431.

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Official URL: http://edoc.unibas.ch/dok/A5265691

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Abstract

Product listing pages, where information on multiple products are displayed, represent a vital point of an E-commerce website on which consumer decisions are made. Prior research has shown that the design of product listing pages has an impact on users’ performance and their recall of brand names. The aim of this study was to examine effects of presentation on cognitive load and consumer decisions. An online study was conducted comparing presentation type (matrix versus list presentation). List presentation was associated with lower cognitive load and more economic product selections. Eye-tracking data from an additional laboratory experiment suggest that list presentation triggers comparison processes which could account for the differences found. & 2010 Elsevier Ltd. All rights reserved.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Forschungsbereich Persönlichkeits- und Entwicklungspsychologie > Allgemeine Psychologie und Methodologie (Opwis)
UniBasel Contributors:Opwis, Klaus and Roth, Sandra and Seckler, Mirjam and Schmutz, Peter
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:Academic Press
ISSN:1071-5819
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:22 Mar 2012 14:24
Deposited On:22 Mar 2012 13:42

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