What do people notice from real-world linguistic landscapes? A review of the literature and recommendations for future research

A Review of the Literature and Recommendations for Future Eye-Tracking Research Jakob R. E. Leimgruber Naomi Vingron Debra Titone The LL that surrounds us has been the subject of much recent scholarly attention. Ever since the term was coined by Landry and Bourhis (1997: 25) to cover “the language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings,” LLs have expanded to include “electronic flat-panel displays, LED neon lights, foam boards, electronic message centers, interactive touch screens, inflatable signage, and scrolling banners” (Gorter 2013: 191) , or, put more inclusively, “the linguistic items found in the public space” (Shohamy 2006: 110) . The recent launch of a dedicated journal Linguistic Landscape, an addition to the several monographs, articles, journal special issues, and edited volumes (such as the present one) published on the topic, is testament to the ongoing scholarly interest...