The interpersonal effects of complimenting others and self-praise in online health environments

Rudolf von Rohr, Marie-Thérèse and Locher, Miriam A.. (2020) The interpersonal effects of complimenting others and self-praise in online health environments. In: Complimenting behaviour across social media: New contexts and emerging trends. Amsterdam, pp. 189-211.

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This article investigates the pragmatic functions of complimenting and self-praise in two UK social media forums about smoking cessation, and responses to these speech acts. We compare these insights with other related e-health contexts (advice column, anti-smoking websites). Adopting an interpersonal pragmatics perspective, we focus on how these speech acts are employed for relationship creation. Our findings suggest that complimenting and self-praise are pivotal discourse practices in the forums. The status of the posting quitter - as new, or as successfully quitting - appears to affect the topic of compliments, the functions of third-party compliments and the order in which it is acceptable for initial posters to use self-praise; additional interpersonal effects relate to the overarching purpose of improving one's lifestyle. In comparison to the peer-to-peer forum context, we find the number of compliments drastically reduced in the professional e-health contexts, which may be attributed to the set-up of practices. This paper adds to previous studies by exploring complimenting and self-praise in (e-health) social media.
Faculties and Departments:04 Faculty of Humanities and Social Sciences > Departement Sprach- und Literaturwissenschaften > Fachbereich Englische Sprach- und Literaturwissenschaft > English Linguistics (Locher)
UniBasel Contributors:Locher, Miriam A. and Rudolf von Rohr, Marie-Thérèse
Item Type:Book Section, refereed
Book Section Subtype:Further Contribution in a Book
Publisher:John Benjamins
Series Name:Pragatics & Beyond New Series
Issue Number:313
Note:Publication type according to Uni Basel Research Database: Book item
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Last Modified:25 Jan 2021 10:26
Deposited On:25 Jan 2021 10:26

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