The Power of Small Gestures. On the Cultural Technique of Service

Krajewski, Markus. (2013) The Power of Small Gestures. On the Cultural Technique of Service. Theory, Culture & Society, 30 (6). pp. 94-109.

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Official URL: https://edoc.unibas.ch/64326/

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Focusing on a subject the author has extensively engaged with over the years (most notably in his 2010 study Der Diener), the article develops the notion of service as a cultural technique, and the media-theoretical figure of the servant as its servomechanism. The analysis follows three distinct scenarios that highlight, via different channels of perception (acoustic, optic and haptic), the interplay between corporeal practices and media objects in the production of specific cultural effects. In each of the examples chosen, service implies highly regulated networks of recursive operational chains that regulate in their turn the production and distribution of power and knowledge. Thus, Krajewski argues, despite, or rather, precisely because of their apparent marginality and invisibility, the small gestures' of service join the ranks of already established, elementary symbolic techniques such as reading or writing.
Faculties and Departments:04 Faculty of Humanities and Social Sciences > Departement K√ľnste, Medien, Philosophie > Fachbereich Medienwissenschaft > Medienwissenschaft (Krajewski)
UniBasel Contributors:Krajewski, Markus
Item Type:Article, refereed
Article Subtype:Research Article
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:29 Mar 2021 07:55
Deposited On:14 Mar 2021 15:25

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