Self-praise online and offline: The hallmark speech act of social media?

Dayter, Daria. (2018) Self-praise online and offline: The hallmark speech act of social media? Internet Pragmatics, 1 (1). pp. 184-203.

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In contrast to the assumptions of the linguistic research on face-to-face interaction, CMC studies have shown that self-promotion is acceptable and even desired in certain online contexts. However, investigations of self-praise online repeatedly refer to the specific features of internet environment or internet communities that cause a temporary suspension of the constraint against self-praise. The constraint itself is treated as somewhat of an axiom. The assumption is, therefore, that the speech act of self-praise is face-threatening and disruptive and can only occur when certain conditions prevail, for example, when a disclaimer #humblebrag is provided. In the present study, I look at self-praise in private, one-on-one WhatsApp chats. Until now, self-praise has been investigated in broadcasting contexts of Twitter and Instagram. On the basis of the existing description of these naturally occurring episodes of self-praise, a retrieval strategy is developed to identify self-praise in a corpus through queries for collocations of lexical markers. An analysis of the episodes of self-praise retrieved from the WhatsApp corpus and some preliminary results from the corpus of spoken American English supports the tentative hypothesis that self-praise is an unmarked speech behaviour that is a part of an everyday speech act repertoire. The existing claim about its special status could be explained through a combination of intuitive assumptions carried over from the influential studies of the pre-corpus era, and the retrieval methods that targeted the modified self-praise.
Faculties and Departments:04 Faculty of Humanities and Social Sciences > Departement Sprach- und Literaturwissenschaften > Fachbereich Englische Sprach- und Literaturwissenschaft > English Linguistics (Locher)
UniBasel Contributors:Dayter, Daria
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:John Benjamins
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:19 Nov 2018 16:04
Deposited On:19 Nov 2018 16:04

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