Towards understanding the effects of individual gamification elements on intrinsic motivation and performance

Mekler, Elisa D. and Brühlmann, Florian and Tuch, Alexandre N. and Opwis, Klaus. (2017) Towards understanding the effects of individual gamification elements on intrinsic motivation and performance. Computers in Human Behavior, 71. pp. 525-534.

Full text not available from this repository.

Official URL: http://edoc.unibas.ch/55954/

Downloads: Statistics Overview


Research on the effectiveness of gamification has proliferated over the last few years, but the underlying motivational mechanisms have only recently become object of empirical research. It has been suggested that when perceived as informational, gamification elements, such as points, levels and leaderboards, may afford feelings of competence and hence enhance intrinsic motivation and promote performance gains. We conducted a 2 _ 4 online experiment that systematically examined how points, leaderboards and levels, as well as participants' goal causality orientation influence intrinsic motivation, competence and performance (tag quantity and quality) in an image annotation task. Compared to a control condition, game elements did not significantly affect competence or intrinsic motivation, irrespective of participants' causality orientation. However, participants' performance did not mirror their intrinsic motivation, as points, and especially levels and leaderboard led to a significantly higher amount of tags generated compared to the control group. These findings suggest that in this particular study context, points, levels and leaderboards functioned as extrinsic incentives, effective only for promoting performance  quantity.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Society & Choice > Allgemeine Psychologie und Methodologie (Opwis)
UniBasel Contributors:Mekler, Elisa D and Brühlmann, Florian and Opwis, Klaus
Item Type:Article, refereed
Article Subtype:Research Article
Note:Publication type according to Uni Basel Research Database: Journal article
Identification Number:
Last Modified:26 Oct 2017 11:28
Deposited On:26 Oct 2017 11:28

Repository Staff Only: item control page