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The fate of activated information in impression formation: Fluency of concept activation moderates the emergence of assimilation versus contrast

Greifeneder, Rainer and Bless, Herbert. (2010) The fate of activated information in impression formation: Fluency of concept activation moderates the emergence of assimilation versus contrast. British Journal of Social Psychology, 49 (2). pp. 405-414.

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Official URL: http://edoc.unibas.ch/48791/

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Abstract

Prior research has shown that activated concepts may influence subsequent interpretation and judgmental processes via priming. Building on this evidence, we suggest that the fluency associated with concept activation may determine whether activated content elicits assimilation or contrast. In two experiments, concept activation in a typical priming experiment was rendered fluent or non-fluent. Consistent with hypotheses, fluent concept activation led to assimilation, whereas non-fluent concept activation led to contrast.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Forschungsbereich Sozial-, Wirtschafts- und Entscheidungspsychologie > Sozialpsychologie (Greifeneder)
UniBasel Contributors:Greifeneder, Rainer
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Wiley
ISSN:0144-6665
e-ISSN:2044-8309
Note:Publication type according to Uni Basel Research Database: Journal article -- This is the peer reviewed version of the following article: Greifeneder, Rainer and Bless, Herbert. (2010) The fate of activated information in impression formation: Fluency of concept activation moderates the emergence of assimilation versus contrast. British Journal of Social Psychology, 49 (2). pp, which has been published in final form at [see DOI]. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Language:English
Identification Number:
Last Modified:06 Apr 2018 09:25
Deposited On:20 Apr 2017 06:29

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