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Live Communication im Wandel der Kommunikationsportfolios – Substitution oder Integration?

Kirchgeorg, Manfred and Bruhn, Manfred and Hartmann, Dagobert. (2011) Live Communication im Wandel der Kommunikationsportfolios – Substitution oder Integration? Marketing Review St. Gallen, 28 (2). pp. 7-13.

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Official URL: http://edoc.unibas.ch/46673/

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn)
UniBasel Contributors:Bruhn, Manfred
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Springer Gabler
ISSN:1865-6544
e-ISSN:1865-7516
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:10 May 2017 06:40
Deposited On:10 May 2017 06:40

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