The social circle heuristic: Fast and frugal decisions based on small samples

Pachur, Thorsten and Rieskamp, Jörg and Hertwig, Ralph. (2005) The social circle heuristic: Fast and frugal decisions based on small samples. In: Proceedings of the 26th Annual Conference of the Cognitive Science Society. Mahwah, NJ, pp. 1077-1082.

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Official URL: http://edoc.unibas.ch/46350/

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Whereas reliance on information from one’s proximal social environment for generalizing about the population has often been associated with erroneous judgments, this information is often valuable and can be exploited for making accurate inferences. The social circle heuristic is a judgment mechanism in which the content and structure of people’s social networks are used for making inferences about frequencies in the population in a paired comparison task. Because the heuristic has a stopping rule, judgments generated by it will often be based on small samples sizes. In this paper we present experimental evidence that shows both that the social circle heuristic can compete with a more thorough strategy, and that people actually apply it.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Cognitive and Decision Sciences (Hertwig)
UniBasel Contributors:Pachur, Thorsten and Rieskamp, Jörg and Hertwig, Ralph
Item Type:Conference or Workshop Item, refereed
Conference or workshop item Subtype:Conference Paper
Note:Publication type according to Uni Basel Research Database: Conference paper
Last Modified:01 Sep 2021 08:15
Deposited On:01 Sep 2021 08:15

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