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If I tweet will you cite? The effect of social media exposure of articles on downloads and citations

Tonia, T. and Van Oyen, H. and Berger, A. and Schindler, C. and Künzli, N.. (2016) If I tweet will you cite? The effect of social media exposure of articles on downloads and citations. International journal of public health, 61 (4). pp. 513-520.

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Official URL: http://edoc.unibas.ch/43643/

Downloads: Statistics Overview

Abstract

Objectives: We sought to investigate whether exposing scientific papers to social media (SM) has an effect on article downloads and citations.
Methods: We randomized all International Journal of Public Health (IJPH) original articles published between December 2012 and December 2014 to SM exposure (blog post, Twitter and Facebook) or no exposure at three different time points after first online publication.
Results: 130 papers (SM exposure = 65, control = 65) were randomized. The number of downloads did not differ significantly between groups (p = 0.60) nor did the number of citations (p = 0.88). Adjusting for length of observation and paper’s geographical origin did not change these results. There was no difference in the number of downloads and citations between the SM exposure and control group when we stratified for open access status. The number of downloads and number of citations were significantly correlated in both groups.
Conclusions: SM exposure did not have a significant effect on traditional impact metrics, such as downloads and citations. However, other metrics may measure the added value that social media might offer to a scientific journal, such as wider dissemination.
Faculties and Departments:09 Associated Institutions > Swiss Tropical and Public Health Institute (Swiss TPH)
09 Associated Institutions > Swiss Tropical and Public Health Institute (Swiss TPH) > Department of Epidemiology and Public Health (EPH) > Chronic Disease Epidemiology > Air Pollution and Health (Künzli)
03 Faculty of Medicine > Departement Public Health > Sozial- und Präventivmedizin > Air Pollution and Health (Künzli)
UniBasel Contributors:Künzli, Nino
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Springer
e-ISSN:1661-8556
Note:Publication type according to Uni Basel Research Database: Journal article
Identification Number:
Last Modified:19 Jul 2016 06:22
Deposited On:19 Jul 2016 06:20

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