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The construal of brand extensions: The effects of abstract vs. concrete mindsets on product judgement and evaluation

Reutner, Leonie and Wänke, Michaela. (2011) The construal of brand extensions: The effects of abstract vs. concrete mindsets on product judgement and evaluation. In: European advances in consumer research, Vol. 9. Duluth, Minn., pp. 574-575.

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Official URL: http://edoc.unibas.ch/dok/A6381831

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Reutner, Leonie
Item Type:Conference or Workshop Item, refereed
Conference or workshop item Subtype:Conference Paper
Bibsysno:Link to catalogue
Publisher:Association for Consumer Research
Note:Publication type according to Uni Basel Research Database: Conference paper
Last Modified:03 Jul 2015 08:53
Deposited On:03 Jul 2015 08:53

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