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Designing usable web forms: empirical evaluation of web form improvement guidelines

Seckler, Mirjam and Heinz, Silvia and Bargas-Avila, Javier A. and Opwis, Klaus and Tuch, Alexandre N.. (2014) Designing usable web forms: empirical evaluation of web form improvement guidelines. In: Proceedings of the 2014 annual conference on Human factors in computing systems (CHI EA 2014). New York, N.Y., pp. 1275-1284.

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Official URL: http://edoc.unibas.ch/dok/A6288839

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Abstract

This study reports a controlled eye tracking experiment (N = 65) that shows the combined effectiveness of 20 guidelines to improve interactive online forms when applied to forms found on real company websites. Results indicate that improved web forms lead to faster completion times, fewer form submission trials, and fewer eye movements. Data from subjective questionnaires and interviews further show increased user satisfaction. Overall, our findings highlight the importance for web designers to improve their web forms using UX guidelines.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Forschungsbereich Persönlichkeits- und Entwicklungspsychologie > Allgemeine Psychologie und Methodologie (Opwis)
UniBasel Contributors:Seckler, Mirjam and Heinz, Silvia and Opwis, Klaus and Tuch, Alexandre N
Item Type:Conference or Workshop Item, refereed
Conference or workshop item Subtype:Conference Paper
Bibsysno:Link to catalogue
Publisher:Association for Computing Machinery
Note:Publication type according to Uni Basel Research Database: Conference paper
Language:English
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Last Modified:19 Dec 2017 07:42
Deposited On:12 Sep 2014 08:02

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