Active decisions and pro-social behavior : a field experiment on blood donation

Stutzer, Alois and Götte, Lorenz and Zehnder, Michael. (2006) Active decisions and pro-social behavior : a field experiment on blood donation. WWZ Discussion Papers, 2006 (04). Basel.

PDF - Published Version

Official URL: http://edoc.unibas.ch/dok/A4428128

Downloads: Statistics Overview


In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blooddonation. We find that this "active-decision" intervention substantially increases the actual donation behavior of people who have not fully formed references beforehand.
Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Politische Ökonomie (Stutzer)
12 Special Collections > WWZ Publications > WWZ Discussion Papers and Working Papers
UniBasel Contributors:Stutzer, Alois and Zehnder, Michael
Item Type:Working Paper
Note: -- Publication type according to Uni Basel Research Database: Discussion paper / Internet publication
Identification Number:
  • handle: RePEc:bsl:wpaper:2006/04
edoc DOI:
Last Modified:13 Mar 2018 14:47
Deposited On:24 May 2013 09:04

Repository Staff Only: item control page