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Are social media replacing traditional media in terms of brand equity creation?

Bruhn, Manfred and Schoenmüller, Verena and Schäfer, Daniela. (2012) Are social media replacing traditional media in terms of brand equity creation? Management research news, Vol. 35, H. 9. pp. 770-790.

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Official URL: http://edoc.unibas.ch/dok/A6043841

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn)
UniBasel Contributors:Bruhn, Manfred and Schoenmüller, Verena and Schäfer, Daniela
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:MCB University Press
ISSN:0140-9174
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:01 Mar 2013 11:13
Deposited On:01 Mar 2013 11:09

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