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You never get a second chance to make a first impression : meet your users’ expectations regarding web object placement in online shops

Bargas-Avila, J. A. and Roth, S. P. and Tuch, A. N. and Opwis, K.. (2011) You never get a second chance to make a first impression : meet your users’ expectations regarding web object placement in online shops. In: Advanced technologies management for retailing : frameworks and cases. Hershey PA, pp. 221-235.

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Official URL: http://edoc.unibas.ch/dok/A5843669

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Abstract

Knowledge about users’ expectations and mental models is a key aspect of interface development. By meeting users’ expectations, errors may be prevented and interaction quality enhanced. In the case of online shops, this means that it is crucial to know where users expect to find the most common Web ob- jects such as the search field, shopping cart, or navigation. In this chapter, we show how users’ mental models of an online shop can be analyzed and validated empirically. The resulting model shows where users typically expect to find the most common Web objects within an online store. This knowledge can be used to improve the first impression, orientation, and usability of your website.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Mensch-Maschine Interaktion (Bargas-Avila)
07 Faculty of Psychology > Departement Psychologie > Forschungsbereich Persönlichkeits- und Entwicklungspsychologie > Allgemeine Psychologie und Methodologie (Opwis)
UniBasel Contributors:Bargas-Avila, Javier Andrés and Roth, Sandra and Tuch, Alexandre N and Opwis, Klaus
Item Type:Book Section, refereed
Book Section Subtype:Book Chapter
Bibsysno:Link to catalogue
Publisher:Business Science Reference
ISBN:978-1-60960-738-8 (hc) ; 1-60960-738-4 (hc) ; 978-1-60960-739-5 (ebook) ; 1-60960-739-2 (ebook) ; 978-1-60960-740-1 (print & perpetual access) ; 1-60960-740-6 (print & perpetual access)
Series Name:Premier reference source
Note:Publication type according to Uni Basel Research Database: Book item
Language:English
Identification Number:
Last Modified:03 Nov 2017 10:08
Deposited On:08 Jun 2012 06:48

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