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The link between marketing instruments and customer perceptions

Bruhn, Manfred and Georgi, Dominik and Tuzovic, Sven. (2009) The link between marketing instruments and customer perceptions. Journal of Relationship Marketing, Vol. 8, H. 1. pp. 50-67.

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Official URL: http://edoc.unibas.ch/dok/A5252933

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing und Unternehmensf├╝hrung (Bruhn)
UniBasel Contributors:Bruhn, Manfred
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:Taylor & Francis
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:22 Mar 2012 14:29
Deposited On:22 Mar 2012 14:10

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