Items where Author is "Wänke, Michaela"
Number of items: 40. 2017Walker, Mirella and Wänke, Michaela. (2017) Caring or daring? Exploring the impact of facial masculinity/femininity and gender category information on first impressions. PLoS ONE, 12 (10). e0181306. 2015Reutner, Leonie and Genschow, Oliver and Wänke, Michaela. (2015) The adaptive eater : Perceived healthiness moderates the effect of the color red on consumption. Food Quality and Preference, Vol. 44. pp. 172-178. 2013Reutner, Leonie and Wänke, Michaela. (2013) For my own benefit or for the benefit of others : Reminders of money moderate the effects of self-related versus other-related persuasive arguments. Social Psychological and Personality Science, Vol. 4, H. 2. pp. 220-223. 2012Genschow, Oliver and Reutner, Leonie and Wänke, Michaela. (2012) The color red reduces snack food and soft drink intake. Appetite, 58 (2). pp. 699-702. 2011Wänke, Michaela and Reutner, Leonie. (2011) Direction-of-comparison effects : how and why comparing apples with oranges is different from comparing oranges with apples. In: Perspectives on Framing. New York, pp. 177-194. Wänke, Michaela and Reutner, Leonie and Gerd Bohner, . (2011) Einstellung und Verhalten. In: Sozialpsychologie - Individuum und soziale Welt. Göttingen, pp. 211-232. Reutner, Leonie and Wänke, Michaela. (2011) The construal of brand extensions: The effects of abstract vs. concrete mindsets on product judgement and evaluation. In: European advances in consumer research, Vol. 9. Duluth, Minn., pp. 574-575. 2010Samochowiec, Jakub and Wänke, Michaela and Fiedler, Klaus. (2010) Political ideology at face value. Social Psychological and Personality Science, 1 (3). pp. 206-213. Wänke, Michaela and Reutner, Leonie. (2010) Pragmatic persuasion : how communicative processes make information appear persuasive. In: The Psychology of Attittudes & Attitude Change. New York, pp. 183-198. Dechêne, Alice and Stahl, Christoph and Hansen, Jochim and Wänke, Michaela. (2010) The truth about the truth : a meta-analytic review of the truth effect. Personality and social psychology review, Vol. 14, H. 2. pp. 238-257. Hansen, Jochim and Wänke, Michaela. (2010) Truth from language and truth from fit : the impact of linguistic concreteness and level of construal on subjective truth. Personality and Social Psychology Bulletin, 36 (11). pp. 1576-1588. 2009Coall, David A. and Meier, Marc and Hertwig, Ralph and Wänke, Michaela and Höpflinger, François. (2009) Grandparental investment : the influence of reproductive timing and family size. American journal of human biology, Vol. 21, H. 4. pp. 455-463. Hansen, Jochim and Wänke, Michaela. (2009) Liking what's familiar : the importance of unconscious familiarity in the mere-exposure effect. Social cognition, 27 (2). pp. 161-182. Dechêne, Alice and Stahl, Christoph and Hansen, Jochim and Wänke, Michaela. (2009) Mix me a list : context moderates the truth effect and the mere-exposure effect. Journal of Experimental Social Psychology, Vol. 45 , H. 5. pp. 1117-1122. Wänke, Michaela and Samochowiec, Jakub. (2009) Social perception. In: The international encyclopedia of communication, Vol. 10. Malden, pp. 4711-4715. Fiedler, Klaus and Wänke, Michaela. (2009) The cognitive-ecological approach to rationality in social psychology. Social cognition, Vol. 27, H. 5. pp. 699-732. Friese, Malte and Hofmann, Wilhelm and Wänke, Michaela. (2009) The impulsive consumer : predicting consumer behavior with implicit reaction time measures. In: Social psychology of consumer behavior. New York, pp. 335-364. Hansen, Jochim and Wänke, Michaela. (2009) Think of capable others and you can make it! : self-efficacy mediates the effect of stereotype activation on behavior. Social cognition, Vol. 27, H. 1. pp. 76-88. Messner, Claude and Wänke, Michaela. (2009) Unconscious information processing reduces information overload and increase product satisfaction. Advances in consumer research, Vol. 36. pp. 1047-1048. Friese, Malte and Wänke, Michaela and Hofmann, Wilhelm. (2009) Unscrambling self-regulatory behavior determination : the interplay of impulse strength, reflective processes, and control resources. In: Psychology of self-regulation. New York, pp. 53-71. Wänke, Michaela. (2009) What's Social about Consumer Behavior? In: Social psychology of consumer behavior. New York, pp. 3-18. 2008Hansen, Jochim and Dechêne, Alice and Wänke, Michaela. (2008) Discrepant fluency increases subjective truth. Journal of Experimental Social Psychology, Vol. 44 , H. 3. pp. 687-691. Hansen, Jochim and Wänke, Michaela. (2008) It's the difference that counts : e xpectancy/experience discrepancy moderates the use of ease of retrieval in attitude judgments. Social cognition, Vol. 26, H. 4. pp. 447-468. Greifeneder, Rainer and Bless, Herbert and Wänke, Michaela. (2008) Markentransfer: Erfolgs- und Misserfolgsfaktoren auf der Basis sozialpsychologischer Forschung. Wirtschaftspsychologie, 2008 (4). pp. 40-52. Wänke, Michaela and Reutner, Leonie and Friese, Malte. (2008) The persuasiveness of ambiguous information : if they advertise it, it must be good. International journal of psychology, Vol. 43, H. 3/4 , S. 75 ff.. Friese, Malte and Hofmann, Wilhelm and Wänke, Michaela. (2008) When impulses take over : moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour. British Journal of Social Psychology, Vol. 47, Part 3. pp. 397-419. 2007Bless, Herbert and Greifeneder, Rainer and Wänke, Michaela. (2007) Marken als psychologische Kategorien = Brands as psychological categories : Möglichkeiten und Grenzen einer sozial-kognitiven Sichtweise : Potentials and Limits of a social cognition approach. In: Psychologie der Markenführung. München, pp. 31-40. Wänke, Michaela and Greifeneder, Rainer. (2007) Mehr ist mehr? Die psychologische Wirkung von Angebotsvielfalt und Markenbreite. In: Psychologie der Markenführung. München, pp. 149-158. Friese, Malte and Bluemke, Matthias and Wänke, Michaela. (2007) Predicting voting behavior with implicit attitude measures : the 2002 German parliamentary election. Experimental psychology, Vol. 54, H. 4. pp. 247-255. 2006Friese, Malte and Wänke, Michaela and Plessner, Henning. (2006) Implicit consumer preferences and their influence on product choice. Psychology & marketing, Vol. 23, H. 9. pp. 727-740. Brunner, T. A. and Wänke, Michaela. (2006) The reduced and enhanced impact of shared features on individual brand evaluations. Journal of consumer psychology, Vol. 16, H. 2. pp. 101-111. 2005Hansen, Jochim and Bankiher, Ivana and Scherz, Alex and Wänke, Michaela. (2005) Contrast intervals in radio advertising enhance unconscious memory for product names. In: Proceedings of KogWis05. Basel, pp. 67-71. 2004Bohner, Gerd and Wänke, Michaela. (2004) Priming of AIDS and reactions to infidelity : are sex differences in jealousy context-dependent? Zeitschrift für Sozialpsychologie, Vol. 35, H. 3. pp. 107-114. 2002Wänke, Michaela. (2002) CIP - was geschieht mit Werbung in den Köpfen der Konsumenten : Consumer Information Processing. In: Werbung. München, pp. 480-503. 2000Wänke, Michaela and Bless, Herbert. (2000) The effects of subjective ease of retrieval on attitudinal judgments : the moderating role of processing motivation. In: The message within. New York, pp. 143-161. 1999Fiedler, Klaus and Wänke, Michaela. (1999) Soziale Wahrnehmung und Informationsverarbeitung in Organisationen. In: Arbeits- und Organisationspsychologie. Weinheim, pp. 265-278. 1996Wänke, Michaela. (1996) Kognitionspsychologische Ansätze beim Pretest von Fragebogen. In: Pretest und Weiterentwicklung von Fragebogen. Stuttgart, pp. 46-54. 1995Wänke, Michaela. (1995) Befragungsmethodik. In: Methodische Ansätze in der Public Health Forschung. Regensburg, pp. 19-28. 1994Wänke, Michaela. (1994) Die Vergleichsrichtung bestimmt das Ergebnis von Vergleichsurteilen. In: Effizienz statt Verantwortung?. Offenbach, pp. 81-94. 1993Wänke, Michaela. (1993) Vergleichsprozesse bei evaluativen Urteilen : der Einfluss der in der Frage vorgegebenen Vergleichsrichtung. New York. |
