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Items where Author is "Swan, S."

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Jump to: 1994
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1994

Shavitt, S. and Swan, S. and Lowrey, T. and Wänke, M.. (1994) The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing. Journal of consumer psychology, Vol. 3, H. 2. pp. 137-162.

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