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The availability heuristic revisited : experienced ease of retrieval in mundane frequency estimates

WÄNKE, M. and Schwarz, N. and Bless, H.. (1995) The availability heuristic revisited : experienced ease of retrieval in mundane frequency estimates. Acta psychologica, Vol. 89, H. 1. S. 83-90.

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Official URL: http://edoc.unibas.ch/dok/A5250748

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Abstract

The availability heuristic proposes that the phenomenal experience of ease of recall serves as a source of information in making frequency or probability judgments. However, ease of recall and amount of recall have typically been confounded in empirical tests. A misattribution approach was used to isolate the impact of the phenomenal experience. As expected, subjects provided the lowest frequency estimates when they believed that an irrelevant context variable facilitated recall, and the highest estimate when they believed that a context variable inhibited recall. Thus, their judgments were mediated by the perceived diagnosticity of the phenomenal experience of ease of recall, as predicted by the availability heuristic.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela
Item Type:Article, refereed
Bibsysno:Link to catalogue
Publisher:North-Holland
ISSN:0001-6918
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:22 Mar 2012 14:25
Deposited On:22 Mar 2012 13:48

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