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Attributional processes in the case of product failures : the role of the corporate brand as buffer

Einwiller, S. and Wänke, M. and Herrmann, A. and Samochowiec, J.. (2005) Attributional processes in the case of product failures : the role of the corporate brand as buffer. Advances in consumer research, Vol. 33. S. 270-271.

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Official URL: http://edoc.unibas.ch/dok/A5251299

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela and Samochowiec, Jakub
Item Type:Article, refereed
Bibsysno:Link to catalogue
Publisher:Association for Consumer Research
ISSN:0098-9258
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:22 Mar 2012 14:25
Deposited On:22 Mar 2012 13:45

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