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The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing

Shavitt, S. and Swan, S. and Lowrey, T. and Wänke, M.. (1994) The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing. Journal of consumer psychology, Vol. 3, H. 2. S. 137-162.

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Official URL: http://edoc.unibas.ch/dok/A5251294

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela
Item Type:Article, refereed
Bibsysno:Link to catalogue
Publisher:Elsevier
ISSN:1057-7408
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:22 Mar 2012 14:25
Deposited On:22 Mar 2012 13:44

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