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Blood donations and incentives : evidence from a field experiment

Goette, Lorenz and Stutzer, Alois. (2008) Blood donations and incentives : evidence from a field experiment. WWZ Discussion Papers, 2008 (05). Basel.

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Official URL: http://edoc.unibas.ch/dok/A4562990

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Abstract

There is a longstanding concern that material incentives might undermine prosocial motivation, leading to a decrease in blood donations rather than an increase. This paper provides an empirical test of how material incentives affect blood donations in a large-scale field experiment spanning three months and involving more than 10,000 previous donors. We examine two types of incentive: a lottery ticket and a free cholesterol test. Lottery tickets significantly
increase donations, in particular among less motivated donors. The cholesterol test leads to no discernable impact on usable blood donations. If anything, it creates a small negative selection effect in terms of donations that must be discarded.
Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Politische ├ľkonomie (Stutzer)
12 Special Collections > WWZ Publications > WWZ Discussion Papers and Working Papers
UniBasel Contributors:Stutzer, Alois
Item Type:Working Paper
Bibsysno:Link to catalogue
Publisher:WWZ
Note: -- Publication type according to Uni Basel Research Database: Discussion paper / Internet publication
Language:English
Identification Number:
  • : RePEc:bsl:wpaper:2008/05
Last Modified:08 Feb 2018 10:38
Deposited On:22 Mar 2012 14:18

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