Wänke, M. and Florack, A.. (2007) Markenmanagement. In: Wirtschaftspsychologie. Heidelberg, pp. 107-126.
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Official URL: http://edoc.unibas.ch/dok/A5250860
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke) |
|---|---|
| UniBasel Contributors: | Wänke, Michaela and Florack, Arnd |
| Item Type: | Book Section, refereed |
| Book Section Subtype: | Book Chapter |
| Publisher: | Springer |
| ISBN: | 978-3-540-71636-5 |
| Series Name: | Springer-Lehrbuch |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 13 Apr 2018 06:17 |
| Deposited On: | 22 Mar 2012 13:59 |
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